Friday, July 29, 2005
Wednesday, July 27, 2005
Self-defeating IT Security Policies
The bad guys are winning because we have convinced ourselves that our networks are so insecure, and that we are unable to protect information on them, that we don't put information on our systems.
"The Porous Membrane": Why Corporate Blogging Works.
The other day somebody asked me to explain why corporate blogging works. Sure, we know it's the hot new thing and people are paying attention to it (including big media)... but why?
Why does it work? Seriously.
So I drew the diagram above.1. In Cluetrain parlance, we say "markets are conversations". So the diagram above represents your market, or "The Conversation". That is demarkated by the outer circle "y".[AFTERTHOUGHT:] And yes, this works with internal blogs as well, poking holes in the membranes that seperate people within a corporate culture; aligning "the conversation" internally etc.
2. There is a smaller, inner circle "x".
3. So the entire market, the "conversation" is seperated into two distinct parts, the inner area "A" and the outer area "B".
4. Area "A" represents your company, the people supplying the market. We call that "The Internal Conversation".
5. Area "B" represents the people in the market who are not making, but buying. Otherwise know as the customers. We call that "The External Conversation".
6. So each market from a corporate point of view has an internal and external conversation. What seperates the two is a membrane, otherwise known as "x".
7. Every company's membrane is different, and controlled by a host of different technical and cultural factors.
8. Ideally, you want A and B to be identical as possible, or at least, in sync. The things that A is passionate about, B should also be passionate about. This we call "alignment". A good example would be Apple. The people at Apple think the iPod is cool, and so do their customers. They are aligned.
9. When A and B are no longer aligned is when the company starts getting into trouble. When A starts saying their gizmo is great and B is telling everybody it sucks, then you have serious misalignment.
10. So how do you keep misalignment from happening?
11. The answer lies in "x", the membrane that seperates A from B. The more porous the membrane, the easier it is for conversations between A and B, the internal and external, to happen. The easier for the conversations on both side of membrane "x" to adjust to the other, to become like the other.
12. And nothing, and I do mean nothing, pokes holes in the membrane better than blogs. You want porous? You got porous. Blogs punch holes in membranes like like it was Swiss cheese.
13. The more porous your membrane ("x"), the easier it is for the internal conversation to inform and align with the external conversation, and vice versa.
14. Not to mention it makes misalignment, if it happens, a lot easier to repair.
15. Of course this begs the question, why have a membrane "x" at all? Why bother with such a hierarchy? But that's another story.
The other advantage of internal blogging is that it organises conversation into a long-term manageable form. Two people sharing ideas via blogs is a lot more permanent, viral and useful for the company than two people sharing the same information over by the watercooler.
[AFTERTHOUGHT:] Poking holes in membranes subverts hierarchies. Avast, ye scurvies etc.
Tuesday, July 26, 2005
Yahoo! for Konfabulator
MS-Earth Blanks Apple
Meanwhile, Google Maps introducted their Hybrid maps that combine street maps and satellite photos. Here is I-95 and Franconia Road, just South of the Capital Beltway.
Adventure on the iPod!
Monday, July 25, 2005
A Leopard Changing Its Spots?
Thursday, July 21, 2005
Robot Camel Jockeys
Wednesday, July 20, 2005
DHS Secret Network
Try this at home!
Jonathan's blog references Sun's developer deal. For about $1/day, one can rent a complete Sun developer platform, delivered to one's home.
Fold n Drop
To the Moon, Alice
Google Moon is now available, in case you want to take a trip and want to see where you are going. They have done something very clever with their most zoomed view. Try it!
Tuesday, July 19, 2005
Fiber to the Home
Google for Firefox
Real Time Rides
This is, of course, a virtual model of the real world. The "electronic sensorization" of the real world, however, will begin to blur our perceptions of where the virtual and real worlds start and end. Not only can FedEx watch where each and every package goes, Walmart is trying to watch where each and every one of its products is--even where it goes after it is purchased.
This is not one big brother, but thousands of big brothers.
Monday, July 18, 2005
Thursday, July 14, 2005
Get a (Second) Life!
Gaming Open Market (GOM) also allow people to put GOM ATMs into Second Life. Now imagine this conversation: "Dad can I have $20 to put into my GOM account, because I need an extra L$5000 to have my avatar go on a date with Susie's avatar?" (You fill in the rest of the conversation. . .)
There is even a wiki devoted to Second Life, called Game Slave. It really focuses on the games avatars play inside Second Life.
And don't forget the several Blogs devoted to Second Life "in-world" societal happenings. This posting tells of a young Chinese woman who was told by her employer to make US$2 a day inside Second Life. She makes the money by having her avatar dance in an "in-world" club. So let's talk ethics. Do out-world ethics apply to in-world behavior?
Wednesday, July 13, 2005
Free Software has no Pirates
The most popular credit cards are the free ones. The most popular handsets, search engines, and checking accounts are the free ones. Just like the most popular operating systems will be, in the long run, the...
He also says:
Companies that suffered from piracy a decade ago now know the lesson well - piracy is a good thing so long as the pirates are folks who could never afford your products. So stop calling them pirates, call them users. Free software has no pirates. As I've said forever, there's value in volume, even if you're not paid for it.Right. If 10 people use MS-Word, do I care to interoperate with them? No. If 10 billion people use MS-Word, do I care to interoperate with them? Yes. So, if MS can get the 1st world to buy their software, it is in their interests to have the 3rd pirate it. The 3rd world pirating makes software more valuable in the 1st world.
Better Late than Never
Can the Big Boys Podcast?
Tuesday, July 12, 2005
Monday, July 11, 2005
No more books, but still get teacher's dirty looks
Thursday, July 07, 2005
Opera does BitTorrent
BitTorrent allows people to share large files without crashing the file server, through distributed cooperation. It is billed as a free speech tool.
Friday, July 01, 2005
Root Beer Review
Two Book Recommendations
- By the Seat of Your Pants: The No-Nonsense Business Management Guide
- Predictable Surprises: The Disasters You Should Have Seen Coming, and How to Prevent Them (Leadership for the Common Good)