Disordered Cogitations

In an upcoming book titled We the Media, Dan Gillmor of the San Jose Mercury News. one of the first professional journalists to start a weblog . points out that new interactive forms of media have blurred the distinction between producers of news and their audience. In fact, some view the term "audience" to be obsolete in the new world of interactive participatory media. In the similarly-titled "We Media," a treatise on participatory journalism, Shayne Bowman and Chris Willis suggest that the "audience" should be re-named "participants" After several months of blogging, I prefer to think of them neither as an "audience" nor "participants," but as an "information community."

Redefining one's readers as converstion partners is a powerfully paradigm-shifting concept.

[PermaLink] posted by acadac @ 7:10:00 AM