Monday, November 14, 2005
More on Google as an Ad company
John Battelle points to an Online Daily Media article that explains how Google is extending AdWords into print.
GOOGLE IS CONSIDERING SELLING PRINT ads in two Chicago newspapers, a company spokesman confirmed Thursday. The initiative, described by the spokesman as "a potential print ads test" would allow advertisers to purchase ad space in the papers through Google's AdWords system. The beta service, called Google Publication Ads, is by invitation only, even to users with AdWords logins. It allows users to select a publication or list of publications by demographics, circulation details, or keywords; design an ad that incorporates text and images; and submit the ad online. The ad will then be forwarded to the publisher for approval, and when the ad runs, the user receives a proof of publication and a bill.