Tuesday, December 20, 2005


Incremental vs Transformational Innovation

The Innoblog has an interesting piece about the xBox and the PS3. They have both followed the linear path to better graphics (which frankly are astounding). Nintendo has taken a different path. Rather than improve the graphics, they have focused on the controller. The new one will be wireless and motion sensitive. That is, when the controller moves left, so does the character on the screen. When the controller lunges forward, so does the character on the screen.

The xBox and PS3 focused on incremental innovation, whereas the Nintendo has focused on transformational innovation. I am betting the transformational innovation wins in the marketplace.

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