Disordered Cogitations

This IT Conversations podcast has Ben Nolan describing how Zopto technology encodes real world addresses as URLs, like this:

The BBQ King Restaurant at 187 Queen Street, Auckland Central, Auckland, NZ is represented as:

http://www.zoomin.co.nz/nz/auckland/auckland+central/queen+street/187/-bbq+king+restaurant/

This is cool because it is both human and machine readable. Moreover, the URL has human meaning. I don't even have to click on the link to know where the restaurant is, I just have to read the URL.